Promotional collage for fashion new arrivals with four styled outfit photos, bold text reading 'MAKE THEM STOP & STARE,' and a pink 'NEW ARRIVALS' button on a graphic background. A promotional collage with four fashion photos of women wearing outfits, a large text read 'MAKE THEM STOP & STARE,' and a pink 'NEW ARRIVALS' button on a torn-paper style background with zebra print and magenta fabric.

Shop New

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Olive After Hours Sweater Jacket
$66.90
A woman wearing a cream-colored long-sleeve henley sweatshirt and dark green pants, standing outdoors against a dark gray brick wall.
Close-up of a person wearing a cream ribbed knit long-sleeve polo shirt with a three-button placket and dark buttons.
The Buttoned Up Pullover: Ecru
$50.90
A woman wearing a long-sleeve polo-style top in deep burgundy with white pants, standing outdoors against a white wall and a gray brick wall.
A woman wearing a long-sleeve button-front mock neck top in deep burgundy, paired with white pants, standing outdoors against a white wall and a gray brick column.
The Buttoned Up Pullover: Wine
$50.90
A woman with blonde hair stands outdoors in front of a white wall, wearing a long brown and white zebra-print shirt dress and beige platform sandals.
A woman with blonde hair stands outdoors against a white building wall, wearing a brown and beige zebra-print maxi dress with short wide sleeves and a tie waist, paired with beige platform sandals.
Wild Intentions Midi Dress
$61.90
A woman wearing a light blue and brown leopard print blouse with long balloon sleeves, tucked into olive green wide-leg pants, standing outdoors next to a gray wall and a black brick wall.
A woman wearing a light blue and olive green leopard-print blouse with a tie-neck detail, paired with olive green pants, standing in front of a brick wall.
Wild About Blue Blouse
$57.90

Shop Collections

Woman wearing a leopard print cardigan with cream trim and oversized gold buttons, styled with blue jeans and a chunky green statement necklace.
Tops
A woman wearing a cream short-sleeve button-up shirt and gray and white abstract patterned pants, standing against a split gray paneled wall and dark brick wall.
Bottoms
A woman wearing a blue denim mini dress with puff sleeves, a button-down front, and a self-tie waist, photographed outdoors against a modern building wall.
Dresses
A close-up flat lay of multiple pairs of earrings on white cards labeled LIMA LIMON. The earrings include tortoiseshell hoop earrings, dark green teardrop beads with gold pendants, and dark burgundy teardrop beads with gold pendants.
Accessories
A promotional graphic for 'BOSS BABE Fits' featuring a woman modeling two different workwear outfits against a pink patterned background. On the left, she wears a white short-sleeve blouse with black polka dots and dark red wide-leg pants. A promotional graphic for 'Boss Babe Fits' showing two women modeling workwear on a pink background with math equations. The left model wears a white short-sleeve blouse with black polka dots and burgundy wide-leg pants.

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A woman wearing a short-sleeve maroon top with a split neckline and blue jeans, standing outdoors against a light-colored building wall.
A woman wearing a short-sleeve maroon top with a split neckline and blue jeans, standing outdoors next to a white wall and a dark brick column.
Mulled Wine Peplum Top
$39.90
A woman wearing a light blue and brown leopard print blouse with long balloon sleeves, tucked into olive green wide-leg pants, standing outdoors next to a gray wall and a black brick wall.
A woman wearing a light blue and olive green leopard-print blouse with a tie-neck detail, paired with olive green pants, standing in front of a brick wall.
Wild About Blue Blouse
$57.90
A woman wearing a brown and beige plaid short-sleeve dress, standing outdoors against a gray brick wall and white building corner.
A woman wearing a brown and tan plaid short-sleeve mini dress with puff sleeves, standing outdoors against a gray brick wall and white paneled wall.
Cocoa Plaid Please Dress
$55.90
A woman with blonde hair wearing a black sleeveless mock neck top and rust-brown pants, standing outdoors against a light gray building wall.
A woman wearing a black sleeveless mock neck top and rust-colored pants, standing outdoors against a light-colored building wall.
After Dark Asymmetrical Top
$30.90
Urban Rose Mercantile sale banner showing 30 to 50 percent off with lifestyle photos of women in floral dresses, colorful tops, and casual summer outfits

Shop Sale

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Sale
Navy Gridded Maxi Dress
$80.90 $60.67
Sale
Blue Skies & Lime Top
$45.90 $34.42
Sale
Chartreuse Linked Blouse
$45.90 $22.95
Sale
Strawberry Fields Shorts
$52.90 $26.45

What Our Customers Are Saying

★★★★★

The staff is so friendly and helpful they truly love their customers and love their jobs!! There is always new and cute items coming in Tayler does a great job at keeping the latest trends flowing through her store! If you haven’t checked them out you definitely should!!

Brittany S.
★★★★★

This hidden gem will immediately become your favorite boutique! The owner has magnificent taste in clothing, shoes, jewelry, and gift ideas! You’ll never leave Urban Rose empty handed.

Khris S.
★★★★★

Adorable boutique set up.
Extremely attentive staff.
Multiple options & styles.
Such fun dressing rooms.
Sale rack is always a plus.

Leisa H.
★★★★★

Cutest boutique! They have such a huge selection and it’s affordable! They had so many holiday options.

Tiffany W.
★★★★★

This little boutique is just the cutest, they have it all…the prices are amazing too!!! Do yourself a favor and give them a try. Shop small mom and pop shops, they are a dying breed and this family business is amazing!!!

Leslie C.